Jurassic World Dominion: Toys”R”Us Partners with Universal Brand Development and Mattel to Launch Exclusive Toys and Events

Kuala Lumpur, Malaysia, June 2, 2022 /PRNewswire/ — Dinosaurs Are Invading Toys”R”Us. In line with the global release of the highly anticipated Jurassic World Dominion film in theaters in June from Universal Pictures and Amblin Entertainment, Toys”R”Us is the only place families can experience the real thrill of the movie, with an official exclusive jurassic world dinosaur toys, exciting events and gifts lined up for all dinosaur fans this summer.

Toys”R”Us Malaysia unveils exclusive Jurassic World Dominion toys and fan events!

“This is one of the first major family films to be released in over two years with some fabulous new merchandise to come with it and Toys”R”Us is thrilled to be a part of this next chapter in one of the biggest franchises in the game. ‘history of cinema. ,” said Joe Hall, Commercial Director of Toys”R”Us Asia. “To bring excitement to Jurassic World fans and our star map lifetime members in our stores and online, we’re partnering with Mattel and Universal Brand Development to deliver a unique customer experience here in Asia.

One-of-a-kind Jurassic World experience

From June 1 to 30, 2022, 14 stores across Malaysia will provide fans with a unique in-store experience jurassic world live.

Starting with exclusive Jurassic World toys, including the Pursuit Owen & Velociraptor ‘Blue’ Pack, the Owen Escape Pack and the Release ‘n Rampage Pack, available only at Toys”R”Us stores and on our E-commerce site.

In Plus, take part in an exciting AR game where dinosaur fans can use their phone to unlock 7 jurassic world dinosaurs like the Velociraptor that are “coming to life” in stores now that dinosaurs are in our world.

“We are thrilled to partner with Toys”R”Us to bring Jurassic World Dominion to life. This exciting new chapter in one of the most iconic franchises in cinematic history continues the adventure that has mesmerized audiences worldwide. , and our exclusive collaboration with Toys”R”Us delivers the ultimate dinosaur experience. Fans will be transported and immersed in the franchise by taking pictures with our augmented reality dinosaurs with just a few taps on their phone – it was a project long overdue for us, and we can’t wait for the fans to join us in the fun!” said Joe PascoeVice President of Consumer Products Australia, New Zealand, South East Asia and India from Universal Brand Development.

Also, don’t miss the exciting photo opportunities at Sunway Pyramid’s LG2 Blue Concourse in June.

For Star Card Membersthe top 20 Jurassic World merchandise spenders in June have a chance to win a pair of Jurassic World: Dominion movie tickets. Members will also be able to redeem a limited edition jurassic world tote bag with each RM180 passed on Jurassic World: Dominion merchandise.

About Jurassic World Dominion

Jurassic World Dominion is the next chapter in one of the greatest franchises in movie history.

The film, from Universal Pictures and Amblin Entertainment, sees the director’s return Colin Trevorrowwho also serves as an executive producer with Steven Spielberg. Frank Marshall and Pat Crowley are also returning as producers. Alexandra Derbyshire joined as executive producer.

Chris Pratt and Bryce Dallas Howard again the spotlight and are joined by the Academy Award® winner Laura DernGolden Globe nominee Sam Neil and Jeff Goldblumreprising their roles as Dr. Ellie Sattlerdr. Alan Grant and dr. Ian Malcolm. The film also features an impressive international cast, including Mamoudou AthieScott Haze, Dichen Lachman, Daniella PinedaCampbell-Scott, Isabel Sermon, Justice Smith, Omar Si, By Wanda Sage and, like Dr. Henry WuBD Wang.

Joining the Jurassic team for the first time is Emily Carmichael, who designed the script for Jurassic World Dominion with Trevorrow. They worked on a story of Derek Connolly and Trevorrow, who co-wrote Jurassic World and Jurassic World: Fallen Kingdom.

Trevorrow directed Jurassic World in 2015, which went raw $1.67 billion worldwide and is the sixth highest-grossing film in cinema history. The Jurassic franchise, which celebrated its 25th anniversary in 2018, has grossed over $5 billion collectively at the global box office.

About Mattel

Mattel is a global toy leader and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, and other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and TV content, games, music and live events. We operate in 35 locations and our products are available in over 150 countries working with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel has proudly been a trusted partner in empowering children to explore the wonders of childhood and reach their full potential.

Visit us online at mattel.com.

About Toys”R”Us Asia

For nearly 40 years, Toys”R”Us has been the trusted partner of families as the premier destination for the best toys, games, sports equipment and learning supplies for kids and toddlers, plus everything what new parents need to care for and support their babies.

Based at hong kongthe company operates more than 470 stores with more than 10,000 team members across Asiaincluding Bruneimainland China, hong kong, Japan, Malaysia, Singapore, Taiwan and Thailand – and lays off more than 85 stores in The Philippines and Macau. Toys”R”Us and Babies”R”Us offer a carefully selected range of quality local and international brands, innovative and exclusive products, engaging loyalty programs and an interactive in-store experience that fuels a child’s imagination and inspire learning at every stage of life. the development of a child.

Toys”R”Us operates 38 stores across Malaysia. For more information and store details, please visit www.toysrus.com.my.

Media Contact

Evelina Leung (regional public relations manager)


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